Wednesday, April 29

Only in Japan

Though this looks like some unholy cell phone shrine; in reality this is just one of the stores for Japanese electronics dealer Bic Camera. What takes the building design from mere gimmick to clever tech totem is the fact that each button on the cell phone correctly identifies what you can find on the corresponding floor. Like many things in Japan, this building is at once incredibly cool, and just a little scary. (via)

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