Nalden | The IAM1 Amsterdam Journey

Any medium, anything, any city can fire the imagination. The Nike Sportswear IAM1 project, was conceived to discover Europe's five most creative hotspots through the eyes of their native revolutionaries, while promoting the brand. First in the series is Amsterdam through the eyes of blogger/entrepreneur extraordinaire; NALDEN. Directed by Sartoria. Stay tuned for more videos full of stories about the IAM1 project!