Nixon x Primative | The 'Rubber' Player

here is a first look at Paul Rodriguez's, aka P-Rod, watch collaboration with Nixon and local merhant, Primative. Of course the LA-native goes big with a Laker's inspired purple and gold colorway, and a low-key matte black version. The watches go on sale this Saturday November 14th at 11:00am (PST). If you can’t make it to the store, you can purchase them online at primative.com or call to place a phone order after eleven in the morning on the 14th. They retail for $200, good luck getting one. See more detailed shots and the ads that go with this watch, after the jump...

Primitive
17060 Ventura Blvd
Encino, CA 91316
(818) 479-7171