Monday, January 4

Commercial Art | GIANT Mini Cooper Boxes

Mini Cooper is the only automobile brand that seems to be pushing the street art movement into their brand promotion with real success. After the collaboration with KR, on the KRINK drip Mini, comes a commercial art campaign on the streets of Amsterdam. Giant Mini Cooper sized cardboard boxes with torn, discarded wrapping paper and packing bits were paced on street corners for the trash collectors to pick up. The boxes surely imply that a Mini Cooper was given away as a gift this holiday season, and because of their small size, its conceivable that one could fit inside these boxes. Funny idea, definitely strikes your curiosity for a further look. Mission accomplished "Mini PR company".

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